- Over the course of the past year, the “floor is lava” concept evolved into a viral social media trend for teens. Meanwhile, on Twitter, it merged with a genre of “3 a.m.” memes about trying (and failing) to get a decent night’s sleep for once.
- It wasn’t until June 2017 that people realized these images could launch a new mutation of the “floor is lava” meme in which just about anything could be substituted for “lava.”
- Thus, we got Stalin avoiding capitalism, NBA fans dodging a nuanced take on the LeBron-vs.-Jordan argument and Twitter forestalling the fabled “edit” feature. Read more. (6/22/17, 10:31 AM)
- ‘If it’s in a word or it’s in a look, he has got us “babashook.”
- A conversation simmering for months on Twitter and Tumblr erupted this week, resulting in the Babadook, the op-hat-wearing star of 2014 horror film The Babadook, being crowned as 2017’s favorite queer icon.
- The horror film, which centers on a widow raising her troubled son, landed on Netflix in 2015, where new exposure grew its fandom.
- One of the earliest links between the Babadook and queerness appeared October 30 on Tumblr, when user ianstagram wrote, “Whenever someone says the Babadook isn’t openly gay it’s like?? Did you even watch the movie??” The post received over 88,000 notes on Tumblr. Read more (6/8/17)